Which personality traits did you choose to respond to and apply the typeface?
- Direction
- Music Lover
- Optimist/Pessimist
- Bold
- Tall
What are the reasons behind the design decisions you have made for the typeface?
I chose to make the typeface based around Helvetica, this was Matt's favorite typeface, this was the starting point for my project, the other words which i gathered from the conversation we had where Uppercase, Lupae Fiasco, Bloc Party, Arctic Monkeys, Prodigy, Modern, Simple, Computerised, Rugby/Basketball , Lancaster, Cheesy Chips, Ticket Seller, Sharp/Witty, Bold, Over Elaborate, Showoff, Optimist/Pessimist.
All these then gave me a lot of room for experimentation and would give me the chance to be very creative with the outcome i could do with the design, the five words which i picked out at the top are the ones which i picked out to give my design direction so i didn't go to far off the brief.
In what ways are the results effective?
I believe that my designs worked well because they all convey Matt's personality such as him being a music lover and having direction in his life, the way that i showed that Matt was a music lover was through how the lines that portrayed upwards showed three things, he was tall, had direction to his life and an equalizer which you would find in music studios, then i had the bottom part of the letter to show the optimist/pessimist area of things as its the half full, half empty scenario, but then on the final outcome ill keep this crisp and sharp to keep the message clear and defined.
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