Brief...
Design a typeface that communicates Matthew Chattfields personality
Who is your audience?
Matthew Chattfield, and also the rest of my classmates.
What do they need to know?
The letter forms that i create for Matt need to be legible, readable and communicate the personality of your partner to the rest of my crit group.
Why do they need to know?
They need to know because the brief demands that your partners personality is reflected within the typeface that you create for them.
How will you respond to this?
I will show Matt's personality and characteristics within the letters and glyphs.
What primary research is required ?
First hand information (talk to Matt)
Jot down characteristics of Matts personality
What secondary research is required?
Typefaces
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