The Brief ... (What is the problem you need to solve)
What do you need to communicate?... (Be clear and specific.)
An understanding of the brief by designing a way to which we could help students new to university concentrate and get there work done in the starting weeks. This could be done numerous ways but our group will find the best solution for this problem.
Why do they need to know?... (The concept of your problem)
What will they respond to? (Will they see / watch /buy / wearing)
The general idea at first is to create a freshers pack which is the opposite to what you would expect... this would then be the anti freshers pack, this would include things such as motivational posters, pens pencils ect, these would all work together as a pack and create a answer to the brief that we believe would be a highly successful outcome.
These would be handed out at freshers fairs or around the university campus when the new students arrive, they could even be left in the accommodation, this would more likely be a successful way to make sure all students got one and then the students which would be interested in this would put it to best use.
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