The logo needed some work, as it was made clear in our meeting with jane cause the logo which we already had was really negative apprently, as the arrow was pointing down over, this coult imply that we were based down south or it could also mean that it was a negative thing for our clients and that we were not aiming to go up. these were among many other connotations
These below are our previous logos which we had.
Then these are the changes which charlie made whilst i give some visual imput as he already had the vectored documents onto his computer, this was something that i think was the main concept of the logo and with the changes made to them so that the arrows could point upwards we believe this could work alot stronger now, making our company look alot more posotive!
This below was our favorite, the arrow was now changed to point north which is most likely where we will be placed, also the 3 dots after the word Re have been placed there for a option that we can now have our slogan after this, i think that this is the best possible outcome for what we wanted to happen with out logo, and this works a hell of alot better now
Colour choices.
the colours were a massive section for us and we had some problems choosing which to go for cause we wanted to look fresh, new and innovative but this was rather hard to do with something that your whole group was wanting different, we decided to go with the center one in the end as we though that was a clear, clean compromise between the three options that we managed to whittle down.
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