Baseline are an typographic magazine who have been the leading magazine for many years, there work is unique and always high in quality. Baseline have a vast range of ways to display there work and branch out to the graphic design industry. They have an online presence where they range from social networking sites and there own website, they also send out freebies and flyers upon request and also throw events where you can attend to see the work in a gallery or large scale scenario.
Strengths - Four experimental ways to make sure that they have covered the internet and the post ways of covering there clients needs. Their already achieved success will get them most of there credibility.
Weaknesses - Due to them being print based, there are only previews online and no actual downloadable files, and there target audience is rather limited due to it being only typography based.
Opportunities - Room to expand much further with all their promotional aspects
Threats - Typography is a very broad area of graphic design. If they don't cover all angles it could be easy for another company to compete and over achieve them.
2 - Two Times Elliot
Two Times Elliot are a design firm which i plan to contact about their work and if i would be able to send them some of my own. I love the style in which they design and would love to get feed back from these designers. They also use a range of social networking sites to display their work, Behance being how i first came acorss these designers, then i was linked towards there website where you can easily find there contact information. Finally they have a Facebook and Twitter page, with these two sites being the largest for social networking they would be stupid not to imply these to getting there work out there.
Strengths - Beautiful work and a very simple yet effective web design, all work and information are easy to find
Weaknesses - everything is internet based, there aint any direct mail or post outs so some target audiences could be jeopardised.
Opportunities - Room to expand on their weaknesses.
Threats - Not getting their name out there and this could lead to them being left behind or being forgotten about when a client is looking for work
3 - Analogue
Analogue are a full service graphic design agency, they design work for clients who need to be branded or need some online web design doing. This can be a massive range of things that need to be enhanced when it comes to the design work of everything. These have used the normal way of social networking sites, however they have also combined handing out free products to the public and also Vimeo, as there work can be movie based online, this is the perfect way to communicate their designs through a format which makes sense.
Strengths - Offering a strong website design and easy to find work, using a new media which would be video to express the design work they do.
Weaknesses - Everything is online and no mail outs get sent so it leaves it completely down to the client to find their site
Opportunities - They could throw events to project their work largely onto the side of buildings or even create tv adverts to advertise their work.
Threats - Being forgotton about as it took me a while to find these on the internet.
4 - Job Wouters & Roel Wouters
Roel Wouters is a designer who uses video to promote himself and create something that would catch the eye of the viewers. The work is very different to what you would expect and try to achieve as a normal graphic designer. However i think that the way he used the video below to express collaboration styles with, he has done this in such a manner that its worked perfectly in his favour.
Strengths - Very quirky video which was entertaining to watch and made me remember his name and the style of work that he produces. He has also used a lot of the online ways to get his name out there as you can see below under the video.
Weaknesses - all video and online work again, needs some print based work
Opportunities - obviously got a design based mind. So could become creative with expanding his media range.
Threats - Collaborations can be dangerous and jeopardise your work and output.
5 - Eighty8 Design
Eighty8 design are a design agency that specialise in the design work for web based clients, however they still use a range of ways to make sure that they get there name out there, the one which im most interested in would be the radio side of things "LAST.FM" this would be something that could be quite new and interesting to tune into and see what was going on with them.
Strengths - strong design concepts, and the way in which they have thought about the work and how they gone about producing it
Weaknesses - The website is not very diverse with how they have explained their work and the examples which have been placed online.
Opportunities - To expand more with the style in which they are creating. The work could be posted more around the general area of which the studio is placed in and this could then make something work more towards how everything should fit together
Threats - Not enough work on the website or able to find to really give the client a good judgement of if this is what they wanted or not.
6 - Tubbyphunk
Tubbyphunk uses a unique way to get there interest brought in through a new online phenomenon, this being Pinterest. This has only just started to get large around the internet and this is a way that their company have used to link there blog and that site together so that when you find the work there it draws you towards their site and makes you want to look at their work as long as that is what you are looking for.
Strengths - Very strong website design, easy to follow links and links out to there social networking sites.
Weaknesses - However its all online based again. There is no information about how they can get there work out via direct mail or any other theme such as these.
Opportunities - Create some direct mails to get the word out there and also create some more work online so that it shows your diversity more.
Threats - Missing target clients and leaving it down to the public to find their website which limits there opportunities.
No comments:
Post a Comment