This list below is of all the possible client groups who create graphic design ranging from production to communication, out of this list i will then select one group that reflects my ambitions as a designer and then i will identify a few points on this group...
Music Industry
Retail
Web Design
Print Designer
Editorial
Press Advertising
Illustration
Photography
Packaging Design
Business Branding
Publishing
Education
Marketing
New Media
Promotions
Corporate ID and Branding
The group in which my 'current' ambitions lay has to be 'Editorial' I've then been asked these questions
What skills / interests do you have and how they relate to the needs of your client group?
I have a very OCD way of living, everything in my life has to be organised and it always has to be perfectly neat, my room is always spotless and everything has a place to be kept, this relates to the way in which editorial has to have a cleanly placed, the windows have to be removed and also the text and images have to look right otherwise it can turn out to be a massive mess, these aspects of editorial design greatly effect promotion and the price at which the piece of editorial can be sold at.
Other Sections of editorial that are similar to my skills and interests is what is created at the end of it all, Ive always been a massive collector of magazines and books and this product is what is created most likely when it comes down to the editorial aspect of things, this can be drawn right back to when i was being taught graphic design in secondary school as i had to create a front cover for a magazine and instead i ended up creating a 15 page magazine with a front and back cover, i also created a stand in which this could all be stood.
What skills are needed and what skills do you want to develop?
Some of the skills that are needed for editorial designers have to be precision, an eye for accuracy and defiantly a love for technology and media, these have to be crucial to being able to create some decent editorial design. To be able to go about and create strong design you must have skills when it comes to placement of text and image on the page and also where you are going to promote or how you plan to promote for that reason. All these little sections add up and create a excellent graphic / editorial designer.
The skills which i would want to be able to increase cant really be specified down to a certain one as i want to progress in all areas, however there are some which are more important to me in this general area. First being Layout, there are things which people create that can be really simple such as some simple helvetica text in the centre of a black circle and it looks really good, where when i try to do things like that it looks rubbish and doesn't work as well as others, maybe this is down to the way that i place the text in the centre of the circle, but more likely as it wasnt my fresh idea myself.
The second skill which id love to improve on would be to learn how to create all the styles of booklets made so that i am able to create things such as magazines and booklets to a high standard so that i can use this method to create a strong outlet to get my name out there into the design industry. This could then lead to the perfect way to promote myself hence getting me more work and creating the circle which will lead and boost my future career. This would then lead to me learning the best way to promote myself and also where to place and sell my designs to get the best known from this.
Finally the third skill which i would like to learn would be how to make all the layouts that i create look different and interesting, there are some designers work which is strong in every piece they do, this will come down to practice but it can still be made from other reasons and other ways of getting around it, there has to be some way of looking at work and just feeling what looks good and what doesn't, ill use my context blog to look into this style of work and how i can progress as a designer.
What are your professional/creative aims and how do they relate to the needs of the client group?
My current professional and creative aims would be too make sure that i make it in a large design agency which can be found to do massive brief which will be seen publicly around the world. This would be excellent to get my name out there, this clearly relates to the needs of the client group through there whole industry would be my passion, me wanting to get my name out there would be the way in which i would create the best work i possibly could handle and then they would be able to use this to get there publications and editorial designs seen around the world.
There products which they would want to create would hopefully stretch my limits and make me really struggle and progress as a designer, the only way i will be able to do this is to make sure that i put in the hard effort now and this will open up so many more possibilities for me in the near future.
Summerising...
Editorial is currently my ideal job, as i love type and how it can be used on its own without image to make the a piece of design which really links into the whole way of look at what goes on out in the current world, it can be used to show a political value, portray a message or simply look pretty.
There are so many possibilities that are still yet to be created, the slightest change in kerning on a world of the leading between lines and this will change the whole outlook on what your trying to create. Not only does the design look right however, if you are doing this free lance you then need to start to look into the way in which you are going to Promote your design, where will you place it too make it seen and finally the product itself will clearly effect all of these but so will the price, If the price is too large no one will pay this.
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