Thursday 3 November 2011

Student Group Crit.

This was for the concept crit, this was when we were in a group of six people and then i really liked this cause i got some strong feedback and really helped me with how i want to look at my finals that i plan to create...


Extent of initial research and development of my concept.
Broad range of stats, video etc...
from activity 
concepts excelled well 


Overall: Very Good




Concept proposal and the exploit of practical and conceptual investigation.
Think about the promotional aspect of it - how its different and what makes it special.


Overall: Very Good 




Range of products to be produced to identify the problem.
Branding on the laces, the colour logo is effective, maybe mix it up with the sports, rope-laces skipping? Fine lines between things. 


Overall: Very Good




Additional Comments.
The logo could also be a running track. 




Action Plan


Action:   To sport athletes to find out there opinion
Reason:  To improve the concept and prove that to the product doesnt already exists


Action:   Look at olympics legacy in Britain related with your british brand
Reason:  To promote athletics in the UK

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